Make It About Micro-Actions, Not Big Gestures
Hollywood promotes love and big gestures as if the latter leads to the former. But just as love needs to be proven through everyday actions, and not just the occasional big gesture, so should brands try to keep the spark alive with their consumers and fans. Easier said than done, right? Let’s see what the experts have to say.
Attend a 1-hour thought-provoking discussion tackling:
- Can big brands mimic microbrands as easily as microbrands mimic big brands?
- How can the effect of micro-actions be measured?
- What tech and method can we use to test micro-actions?
- and more…
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