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Branding Roundtable 31

AI and Branding

Summary

Seldom have two letters engendered such simultaneous excitement and consternation: AI.

The subject of artificial intelligence tends to evoke either fear (“It’s going to take all of our jobs!”) or fascination (“There’s no limit to what we’ll be able to accomplish and understand!”). As both reactions, in most fields,
are still ill-informed, we decided to reach out to a handful of experts and inquire as to the impact, present and future, of AI on brands and branding.

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