Don’t Panic! No. 10
Natalie & Caleb Ebel, Founders of Backdrop
Direct-to-consumer brands are reshaping the way we shop and experience the world around us. Now, there is a new kid on the block. Backdrop has no lesser mission than completely reinventing the ancient, $30 Billion-strong paint category. And the way this fun brand is doing it is quite impressive. It turns packaging into design items, unapologetically names its products like ‘funky ice-cream flavors,’ has curated a product portfolio that is actually manageable, and ships paint straight to your front door. And it does this all without brick-and-mortar locations.
Brandingmag sat down with the brand’s (married!) founders. We talked about the bold moves it takes to give birth to a brand that shatters existing conventions and empowers people to confidently reclaim ownership of their walls!
Interested in learning more? Download the latest Don’t Panic! interview here.
back to store
We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: