Branding Roundtable 5

Brand and Customer Experience


Bring on the legions of brand strate- gists. Research, position and activate as you will.
Your brand’s reception, and ultimate success, rests not so much in what you promise and plan as in how it is experienced by the individual consumer, at every touchpoint, in every aspect. Today, experience looms as the ultimate arbiter of brand success (and is variously referred to as brand experience or customer experience).


Thomas Mueller, CXO (Chief Experience Officer), Siegel+Gale
Don Peppers, Founding Partner, Peppers & Rogers
Eric Villain, Managing Director of the US Brand and Customer Experience Division of GfK

go to library

Please register to be able to use favorites.

Don’t have an account? Register.


We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!

Use the Bm | Bn switcher in the top-left corner to seamlessly switch between our Brandingmag and Branding.News websites.

Got it
MailChimp error message holder
Got it

Ad block

We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.

Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights:

We use cookies to help us improve, promote, and protect our services. By continuing to use Our Sites, you agree to our Cookie Policy Learn more

We like you. You like us. Sign up for our weekly newsletter.
* indicates required