Ever wondered how today’s most successful brands managed to propel themselves into the minds of their customers?

Good, because we’ll introduce you to the other side of branding, the side that doesn’t focus only on driving people’s attention to what is on the shelf or on the street. Instead, it focuses on creating charisma and penetrating people’s minds through meaningful and inspiring stories.⠀

Learn more about the 10 key rules that sit at the core of a brand’s growth, how much creativity influences revenue, what compassionate leadership means, and more inspiring and incredible life lessons from 88-time Lion winner Matt Biespiel. Former Creative Marketer of the Year at Cannes Lions and Founder @MBBrandConsulting, he turned McDonald's into the World's Most Effective Advertised brand in 2014.