COMPETITIVE STRATEGY: THE POWER OF VULNERABILITY
Dominik Prinz-Barley - Partner at cg42
What if we’d tell you that a brand’s biggest vulnerabilities can act as success factors for its continuous development?
The world’s best brands are considered to be the ones that become aware of their vulnerabilities and start harnessing them.
Dominik Prinz-Barley, Partner @cg42, has a complex approach to how brands can benefit from acknowledging their vulnerabilities − they can try to fix them and create a better experience for their customers or they can even develop competitive strategies, having the possibility of outperforming their biggest competitors. Learn more from a number of case studies full of strategic tips from his presentation.
back to store
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: