COMPETITIVE STRATEGY: THE POWER OF VULNERABILITY
Dominik Prinz-Barley - Partner at cg42
Summary
What if we’d tell you that a brand’s biggest vulnerabilities can act as success factors for its continuous development?
The world’s best brands are considered to be the ones that become aware of their vulnerabilities and start harnessing them.
Dominik Prinz-Barley, Partner @cg42, has a complex approach to how brands can benefit from acknowledging their vulnerabilities − they can try to fix them and create a better experience for their customers or they can even develop competitive strategies, having the possibility of outperforming their biggest competitors. Learn more from a number of case studies full of strategic tips from his presentation.
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