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Branding Roundtable 10

Content Brands

Summary

Content marketing has been around seemingly forever, and a hot topic for several years, but it is often seen as more of a marketing tactic than a central strategy. When we published “2013: The Year Branding Marries Content?” in late 2012, it already seemed past time for content to become a real brand driver as well as a lead generator – shaping brand personality, delivering brand promise and creating brand experience. By many accounts, it is finally fulfilling that potential.

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