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Branding Roundtable 15

Destination Branding

Summary

According to a recent DMAI survey, effective branding is ranked among the top success factors for marketing a destination. In Branding Roundtable #15 we go beyond the survey numbers, talking in depth to three leading practitioners of the combined science and art of branding a place:

Deana Ivey, Chief Marketing Officer at Nashville Convention & Visitors Corp

Juan Carlos Belloso, Managing Director of the Place Branding Association and international consultant to destinations in Europe, Latin America and the Middle East.

Andrew Fraser, Director of Marketing for Tourism New Zealand

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