Branding Roundtable 33
Does Multicultural Still Matter?
Because of what once seemed like an unstoppable movement toward marketing to a progressively more open global village, brands have long embraced — or at least given considerable lip service to — multicultural marketing. But with that inevitability called in to question by unexpected political phenomena such as Brexit, Trump and countless nationalistic, ethnically exclusive movements, how will, or should, brands respond?
back to store
We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: