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Don't Panic! No. 6

Michael Lastoria, Founder & CEO, &pizza

Summary

It’s no coincidence that &pizza begins with an ampersand.

For &pizza’s founder, Michael Lastoria, the symbol represents unity, connection and inclusiveness. And those values are more than just marketing-speak – they form the heart and soul of a company with the potential to become one of the most admired, purpose-led brands.

Founded in 2012, the DC-based, fast-casual restaurant chain concept is spreading like wild-fire: shops have popped up in Philadelphia, Baltimore, Manhattan; soon more will open in Boston, Miami, New York; and eventually &pizza will go international.

We spoke to Michael about the mark &pizza wants to leave – both on its category and the world. And, most importantly, which challenges he had to overcome to successfully position &pizza in one of America’s most competitive industries.

Want to know the secret sauce? Download the latest Don’t Panic! interview below.


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