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Don't Panic! No. 8

Gerhard Fourie, Director of Marketing & Brand Strategy at Aston Martin

Summary

Aston Martin shows no shortage of ambition. An armada of new model launches. Expansion into new global markets. Newly forged partnerships with Red Bull Racing and other luxury brands. A targeted focus on customer experience design. These are just a few of the strategic initiatives meant to write the next successful chapter of one of the world’s most admired and envied brands.

These initiatives made for more than enough reasons to sit down with Gerhard Fourie, Aston Martin’s Director of Marketing and Brand Strategy, to dive deeper into the bold moves the brand is making to beat some of the world’s toughest competition.

Because the likes of Ferrari, Porsche, Lamborghini or Bentley are what international villains are to James Bond: a constant threat. But, then again, Mr. Bond always wins in style. And that’s what Aston Martin intends to do, as well.

But don't take it from us: hear from the brand itself by downloading our latest Don't Panic! interview, available below.


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