Branding Roundtable 3
When most people think “branding,” they likely think of how a marketer positions and presents its products and services to prospective customers. Practitioners, however, long ago embraced the reality that branding needs to be informed by and serve multiple stakeholders – and none more so than employees, who must live out the brand’s promises, and live within the brand’s organization.
The requisite recruitment, engagement and nurturing of employees – a brand’s very foundation – is variously pursued as employer branding, employee branding or even, simply, internal branding, sometimes by specialist agencies and others as an integrated service of an overall brand consultancy.
back to editions
We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: