Branding Roundtable 9
The Great Recession shook financial brands to the core. Or was it that shaky financial brands weren’t too big not to fail their promises, and shook all of us into a recession? With recovery (or relapse) at various stages worldwide, it’s a good time to look at what the demands of financial branding are, how they’re different from branding in other categories and what brands, and their agencies, need to know and do to succeed going forward.
back to editions
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: