FROM LOCAL TO GLOBAL AND EVERYTHING IN BETWEEN
Robert Murray - Global Associate Partner at IBM iX
Summary
How does your brand interact with its consumers? Does it generate a sense of belonging?
Emotion plays an enormous part in a brand’s interaction with its consumers. In order to create human experiences between brands and people, the strategy should revolve around listening and observing their behaviour, culture, needs, and everything that defines them.
Learn more about human belonging and how brands can tap into this area to augment their consumers’ experiences for the better, succeed in reaching from local to global, and many other inspiring lessons from Robert Murray, Global Associate Partner @IBMiX.
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