![How to Collaborate for Brand Relevance - Branding Roundtable 11 tablet](https://www.brandingmag.com/wp-content/uploads/2022/11/Roundtable-11-tablet.png)
![How to Collaborate for Brand Relevance - Branding Roundtable 11 mobile](https://www.brandingmag.com/wp-content/uploads/2022/11/Roundtable-11-mobile.png)
Branding Roundtable 11
How to Collaborate for Brand Relevance
Summary
The topic was “Collaborating for Brand Relevance,” and we got to hear from two agency/client teams as to exactly how they collaborate to maintain brand releveance and leverage it for competitive advantage. Our Roundtable included:
Bob Domenz, CEO of Avenue, and his client Julie Springer, Chief Marketing Officer of Transunion, speaking from the experience of the very recent rebranding of that leading American information solutions firm.
Scott Davis, Chief Growth Officer of Prophet and his client, Tim Simonds, Chief Marketing and Engagement Officer for The Kellogg School of Management, speaking not to that case history but, rather, insights gained from their former collaboration for United Airlines.
This live Branding Roundtable covered too much conceptual territory to include in this eBook version, so we will concentrate on the two case histories, plus a few of the intriguing answers to questions asked by the audience at the end of our sesssion. Please remember, this Roundtable is compiled from a live discussion, so it may feel a bit different than usual – but we guarantee you, it is well worth reading.
go to library
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
Use the Bm | Bn switcher in the top-left corner to seamlessly switch between our Brandingmag and Branding.News websites.
Got itWe noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: