back to editions

Branding Roundtable 11

How to Collaborate for Brand Relevance

Summary

The topic was “Collaborating for Brand Relevance,” and we got to hear from two agency/client teams as to exactly how they collaborate to maintain brand releveance and leverage it for competitive advantage. Our Roundtable included:

Bob Domenz, CEO of Avenue, and his client Julie Springer, Chief Marketing Officer of Transunion, speaking from the experience of the very recent rebranding of that leading American information solutions firm.
Scott Davis, Chief Growth Officer of Prophet and his client, Tim Simonds, Chief Marketing and Engagement Officer for The Kellogg School of Management, speaking not to that case history but, rather, insights gained from their former collaboration for United Airlines.

This live Branding Roundtable covered too much conceptual territory to include in this eBook version, so we will concentrate on the two case histories, plus a few of the intriguing answers to questions asked by the audience at the end of our sesssion. Please remember, this Roundtable is compiled from a live discussion, so it may feel a bit different than usual – but we guarantee you, it is well worth reading.

Your Digital Pass to Brandingmag's Exclusive, Premium Insights

back to editions
branding-magazine

Sign in with one of your social media accounts:

or with your email / username

Don’t have an account? Register.

Use the Bm | Bn switcher in the top-left corner to seamlessly switch between our Brandingmag and Branding.News websites.

Got it
branding-magazine
MailChimp error message holder
Got it

Ad block

We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.

Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights:

We use cookies to help us improve, promote, and protect our services. By continuing to use Our Sites, you agree to our Cookie Policy Learn more

You're busy, but you like to
get the best of branding.

Let it come to your inbox once
a week.

newsletter