INNOVATING IN THE AGE OF DISRUPTION
Kaveri Khullar - Marketing Director Southeast Asia at Mastercard
Summary
When thinking about innovating in the age of disruption, should we take into consideration a return to basics?
As nowadays brands and their marketing teams are more focused on disruptive innovation, their brand fundamentals are easily left behind. What their brand purpose is, what their initial promise was all about, and how data has released its power over core processes – these are all aspects that eventually break the marketing model.
Learn some rare insights on how brands can stay bold about their purpose and promise in the age of disruption; how marketing, if done accordingly, can turn around the revenues of a company; and more inspiring tips from Kaveri Khullar, Marketing Director Southeast Asia at Mastercard.
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