Don’t Panic! No. 15
Erik Rauterkus and Muhammad Saigol, Co-Founders of July
“My window A/C is beautiful and so easy to install”, said no one ever. Not until today, that is.
July, an ambitious new startup, set out to disrupt an outdated category by offering people beautifully designed products through a seamless end-to-end CX, betting on the fact that customers want more variety in their search for the perfect appliance.
But launching a brand during a global pandemic is no easy feat. Brandingmag sat down with founders Erik Rauterkus and Muhammad Saigol to talk about how they overcame some of their biggest challenges and where they are on their journey of creating the most beloved consumer appliances brand of the 21st century.
Interested in learning more? Download the latest Don’t Panic! interview here.
back to store
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: