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Branding Roundtable 14

Luxury Branding

Summary

But what is luxury today, in a world that would be unrecognizable to the iconic Chanel, and how do you go about creating and nurturing a successful, 21st cen- tury luxury brand? That’s exactly what we explore this month with three brand- ing experts:

Tom Adams, Global Head of Strategy, FutureBrand Worldwide

Erich Joachimsthaler, CEO, Vivaldi Partners Group

Sophie Maxwell, Futures Director, Pearlfisher

So step into your Prada’s, have the help pull the Bentley around and settle into a hand-stitched leather seat to read all about brands can best serve up the luxe life.

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