Branding Roundtable 13
Brands are often envisioned as principally belonging to the realm of business, whether to provide corporate identities, product line architecture or, in the broadest strategic sense, to be assets, as both the repositories and drivers of value. In short, they are the stuff of successful – which is to say profitable – commerce.
But what about the nonprofit realm? According to World Bank figures, if the nonprofit sector were a country, it would have the world’s 17th largest economy. Given both their significant economic impact and continual financial need, can nonprofits also reap the organizational, marketing and overall value-creation benefits of an investment in branding?
back to editions
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: