OPEN BRANDING IN FIVE AND A HALF STEPS
Michael Johnson - Founder and Creative Director at JOHNSON BANKS
Summary
Wondering what the role of that half step might be?
Well, it’s all about bridging the gap between strategic branding and the design process. That half step is very important and often… ignored. Many creatives don’t spend enough time on strategizing around a brand’s identity and they rush directly into the design stage while considering branding a huge confusion.
Learn more about open branding, the five and a half steps for creating successful, unique, and diverse brands, and some truly relevant rebrands from one of the most notable British designers in the world, Michael Johnson, Founder and Creative Director @JohnsonBanks.
back to store
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
Use the Bm | Bn switcher in the top-left corner to seamlessly switch between our Brandingmag and Branding.News websites.
Got itWe noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: