OPEN BRANDING IN FIVE AND A HALF STEPS
Michael Johnson - Founder and Creative Director at JOHNSON BANKS
Wondering what the role of that half step might be?
Well, it’s all about bridging the gap between strategic branding and the design process. That half step is very important and often… ignored. Many creatives don’t spend enough time on strategizing around a brand’s identity and they rush directly into the design stage while considering branding a huge confusion.
Learn more about open branding, the five and a half steps for creating successful, unique, and diverse brands, and some truly relevant rebrands from one of the most notable British designers in the world, Michael Johnson, Founder and Creative Director @JohnsonBanks.
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