State of the Brand #1
Dawn of Europe
Branding is of a complex nature, intertwined with marketing, design, psychology, and even finance. There are many ways to practice quality branding, but also just as many interpretations of it. Different companies and agencies have hand-picked branding characteristics that suit them and their needs, based on their region of operations and market climate. As there is little formal education on branding around the world, the discipline has evolved inhomogeneously.
Signs have shown that, even though practitioners approach and refer to certain branding elements differently, there are lines of agreement in their ways. Some agencies make efforts in teaching their clients about brand strategy while others adapt to the client’s perception and incorporate strategy in identity design services. There's a difference in form, but function is the same.
Brandingmag decided to consult branding practitioners from different regions on the state of branding in their home markets – perceptions, struggles, opportunities, and solutions. For the very first edition, we’ve approached agencies from some of the emerging markets of Europe, agencies that show a high level of understanding and ethics in countries still heavily influenced by corruption: Slovakia, Romania, Serbia, Bulgaria, and Belarus.
Interested in learning more? Download the first State of the Brand: Dawn of Europe here.
go to store
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: