Branding Roundtable 30
The EQ of Branding
This month in the Branding Roundtable, we will explore the dichotomy between your business head and your consumers’ hearts, asking three international experts to comment on the Emotional Quotient, or EQ, of branding. You’ll hear from:
President of Datakalab, a new Paris-based rm applying neuroscience to assess and guide emotion in brand marketing (she also has extensive experience as a CMO for emotion-driven brands such as Bally and Club Med).
Director of EMEA for Lippincott, the global creative consultancy.
Co-Founder and Chief Intelligence Officer of Motista, the San Francisco-based predictive intelligence company that works to help brands drive growth by creating emotional connections.