Branding Roundtable 30
The EQ of Branding
This month in the Branding Roundtable, we will explore the dichotomy between your business head and your consumers’ hearts, asking three international experts to comment on the Emotional Quotient, or EQ, of branding. You’ll hear from:
President of Datakalab, a new Paris-based rm applying neuroscience to assess and guide emotion in brand marketing (she also has extensive experience as a CMO for emotion-driven brands such as Bally and Club Med).
Director of EMEA for Lippincott, the global creative consultancy.
Co-Founder and Chief Intelligence Officer of Motista, the San Francisco-based predictive intelligence company that works to help brands drive growth by creating emotional connections.
go to store
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: