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Issue 14

The New Age of Advertising

Summary

Focus groups are passé. Revolutionary tools now foresee the after-campaign future that advertisers previously only dreamed of. Whether it's tracking eyes and mapping emotions, quantifying our social media lives, utilizing big data to calculate ROI, or innovating within the retail spaces, novel methods of quantifying advertising strategies have arrived to alleviate the unknown percentage of efficacy.

In turn, industry professionals can set their energies towards re-introducing the human element into their executions. This leads to an increased attention to language details, the architecture of cult brands, and even the continued development of the maker movement.

Read on and join us in the new age of advertising.

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