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Branding Roundtable 12

The Next Generation of Brand Innovators

Summary

As we considered a Roundtable on brand innovation, we started to wonder why, in looking toward the future, people always inquire of established leaders – in effect, asking yesterday what tomorrow will bring. We decided to forego leadership interviews and, instead, talk to “who’s next in what’s next,” the new generation of brand innovators, if you will.

Our eight participants from around the globe don’t necessarily contradict what their elders are reported to believe – but they do reflect a risk-embracing energy and excitement that is well worth considering.

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