Don’t Panic! No. 12
Rob Garrett Smith, Founder & CEO of The Phluid Project
Rob Smith grew up as a young boy who was a little feminine, rather artistic, and very sensitive. And that side did not fit squarely into the norms and expectations of society. So, he decided to suppress his unique personality and manifest an entirely different version of himself. Why? Because it was easier to be the cool kid rather than the isolated one.
Fast forward 30 years: Rob is the Founder of The Phluid Project: The first retail brand that does not stick to the binary definition of gender — and is on a mission to build a brand that exists to empower individuals to be and express themselves openly, without judgment or fear.
Brandingmag sat down with Rob to talk about the epic success of the brand and its plans for future growth.
Interested in learning more? Download the latest Don’t Panic! interview here.
go to store
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: