THE POWER OF BRANDING BEYOND YOUR LOGO
Laura Ries - Bestselling Author, President and Co-Founder at Ries&Ries
Summary
How can brands position themselves into the minds of their customers? Is it with visuals? Is it with words?
Think about the impact the two would have on your mind. Words are not as emotional as visuals are and that’s just one reason why, in the battle for brand positioning, visuals will always dominate words.
Learn 8 strategic ways in which a brand can place itself into the depths of people’s minds, how to start focusing on bringing revenue in from other countries by solving the language problem with visuals, and more practical knowledge from Laura Ries, Bestselling Author, President and Co-Founder @RIES&RIES.
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