Branding Roundtable 27
The State of Brand Strategy
When people hear the word ‘brand,’ what reflexively comes to mind is typically either brand expression (a name, logo or message) or brand experience (e.g., a service interaction, or a particularly delightful or disappointing brand feature). But underlying those representations,
in fact underlying everything about a brand, is something typically unseen – if done correctly – but also absolutely essential: the brand strategy.
back to editions
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: