Branding Roundtable 34

Thought Leadership as Brand Building


The term “thought leadership” is, quite possibly, one of the most overused and misunderstood terms in business. It is often seen simply as a tool for corporate or personal public relations, or as an upscale adjunct to content marketing. But for all the mania to be a TED speaker or HuffPo columnist, there has been little serious discussion about the strategic and tactical brand impact of thought leadership and thought leaders.

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