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Branding Roundtable 17

What Is a Branding Agency?

Summary

It seems a simple enough question: What is a branding agency? But nothing is simple in the world of branding and marketing anymore.

There is a great current push for marketers to integrate efforts, break down silos and create brands that come alive across an incessantly expanding array of devices, platforms and media. Accordingly, we decided to reach out to a wide range of branding experts, both “agency” and client side, large and not-so-large, B2C and B2B, to get their read on what de nes a brand-building resource.

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