Branding Roundtable 35
Where Is Why Going? The State of Brand Purpose
It’s been just over a decade since author and TED talk favorite Simon Sinek first encouraged the world to “Start with Why,” triggering an avalanche of corporate soul searching and countless quests to discover, define and activate purpose, for organizations and the brands they own. In fact, it’s been such a dominant trend in management and brand philosophy that it’s begun to attract the ultimate validation of importance – naysayers (as we’ll touch on later in the Roundtable).
go to store
We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: