What is Pinterest
For those of you who have not yet been on Pinterest, it is a pinboard style photo sharing website that allows users to create and manage theme based image collections such as hobbies and events.
According to Pinterest their mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing”. Pinterest also allows its users to share ‘pins’ on both Twitter and Facebook.
Marketers sit up and look
There were two key elements that made me sit up and look at Pinterest further:
- Cool design
The sticky note size blocks that users organize into their pin boards almost fill the entire browser screen. The presentation of information also doesn’t rely on linear representation of content and reverse chronology like Twitter and Facebook.
Great for Branding; much more fun and engaging in my opinion – perfect for a relevant brand.
- Phenomenal Growth
Pinterest has shocked the social media world by growing to one of the most popular social sharing platforms in a very short period of time.