With the advent of startup companies that deal with the IT niche, work conditions started changing towards a more relaxed organization of the office space. The goal of modern HR professionals and work organizers is to make the office space as convenient and adapted to young professionals as possible. They realized that the people they are hiring now are the generation that grew up in the ’80s and ’90s, which implicates that they are millennials, who were raised by TV programs and video games. So, they can hardly stand a 9-5 job the same way their parents did. Their arrival at the job market has caused significant changes in the way companies organize their work and their strategies for attracting such workers.
Blending original ideas
The main point when it comes to cutting-edge working conditions, in both startups and larger companies, is blending a suitable design approach and interesting alternative solutions to make their companies recognized as wanted and original employers. For instance, they often try to transform old buildings in city centers into cool offices. The advantage of such spaces lies in the fact that they are often situated near other important business features, such as banks. Also, turning old neglected buildings and spaces into offices adds to the eco-friendly office design. This also represents original ideas that save money for those companies and make people aware that they care for the environment, too. In addition, offices in the city center are usually close to different restaurants, where people can go and have a proper meal in no time, so that they do not waste their precious break time. When it comes to restaurants and meals, many large companies even have their own originally designed canteens. Thanks to that, companies like Google and Microsoft become more inviting and engaging for young workers.
Comfortable and mind-relaxing zones
Those already mentioned millennials need a more demanding relaxation zone than some earlier generations, since their (i.e., our) attention span is much shorter thanks to all the image-moving media exposure. As some wise people have noticed that, companies such as Facebook, AOL, YouTube, and many others now create their own chill zones, where their employees can take a break by playing pools, darts, listening to music, or playing computer games. Also, they put their leisure and break time hubs on the top of their buildings, where open-plan offices prevail and give the workers a touch of freedom.
Investments in branding
Spending money on appealing and unique chill zones and offices, richly equipped and designed workers’ lounges, and other amusing facilities establishes the companies that follow that suit as the leading employers in the labor market. The most educated and experienced professionals want to work for them, due to all the interesting and crazy relaxation points that they introduce. What needs to be understood is that these features are simply investments in branding. They are already well-known for their fantastic products and they also want to stand out in terms of employment conditions. Eventually, it will return to them through better sales results and even more appreciated products made by those highly motivated employees.
Staying at the front of the race and not lagging behind is the main goal in every business. By making your work surroundings more encouraging and relaxing, your work results thrive if compared to a harsh and stiff atmosphere. In this win-win situation, everybody gets fair treatment and all these features serve as brand-strengthening strategies.