Guest: Jim Misener, president @ 50,000feet
Branding over Wine is hosted by Martin Schiere, an A-grade marketer himself and a regular Brandingmag contributor. Martin is a seasoned, hands-on manager and commercial leader with over 15 years of experience in accelerating or restoring growth to organizations. He combines cutting-edge strategies and marketing insights with practical implementation. His expertise definitely makes this podcast stand out.
“We often categorize our worlds as B2B or B2C. To cut to the center, we should say that all the work we’re doing is really B2H–business to human. If you put the human being in the center, suddenly you have an organizing principle to say, ‘How do I create a connection with the human on the other side of this? How do I surprise and delight, and even build community?’” – Jim Misener
As technology becomes increasingly ‘invisible’ and internal within products, brands create the contours that allow us to connect and understand those products. In this Branding Over Wine podcast episode, Jim Misener, president at the agency 50,000feet, reminds us that the genesis of brands was to help people move through the world. And as our world trends towards tech, brands will play a vital role in helping us navigate and understand it.
Branding for technology doesn’t mean putting it over people. Whether for B2B or B2C, brands function as a means to connect people to products. In that sense, no matter your brand, it’s all B2H. Listen to this conversation to learn more about how to keep humans at the center of your technology branding.
Tune in to this Brandingmag podcast to increase your brand’s value and help prove that branding’s rightful place is at the core of every business. If you’re looking to boost growth and community – locally, internationally, or across cultures – this one’s for you.
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More about our guest
One doesn’t necessarily associate poetry with running the day-to-day business of a thriving agency, but Jim has found great success being an exception to the rule. Most early mornings, you can find him deep in thought about his clients’ businesses; and by midday, he is making rounds with tasks in hand.
At 50,000feet, Jim is principal and president, overseeing the strategic direction of the global brand consultancy and creative agency as well as business development and client services. With leadership and expertise across financial services, technology, consumer electronics, retail, architecture and design, and luxury, Jim works closely with many of 50,000feet’s clients. Prior to joining 50,000feet, Jim held leadership positions at global agencies and consultancies, including EY and Accenture. He received a B.A. with highest honors from the University of Illinois at Urbana-Champaign, completed the AIGA Program for Creative Leaders at Yale University and is a graduate of the Booth Chicago Institute of Management Executive Program at the University of Chicago.
About our host
Martin Schiere is a seasoned marketing leader and brand builder, specialized in managing multicultural teams and growing brands across markets. For over 15 years, his roles have been supporting and inspiring marketing companies such as Heineken, Unilever, and Aviko, along with various startups, to build and strengthen international brands.
He’s fascinated by what makes people tick, how values and lifestyle influence behavior – and this definitely shows in every conversation he has with our podcast guests.