Podcast: Branding over Wine

Latest episode

What Are The Value Drivers Of Digital Business Models?

Available Now

Dr. Erich Joachimsthaler, founder and CEO of Vivaldi and award-winning author, explains why the creation of value has shifted towards the consumer side and how digital business models can help brands transition to an interactional relationship with consumers, all with eye-opening examples:

  • Platform ecosystems model – Peloton;
  • Interaction field model – John Deere;
  • The case of ANT Group;
  • and more
FREE
57 minutes
What Are The Value Drivers Of Digital Business Models?


Branding over Wine is hosted by Martin Schiere – a seasoned, hands-on manager and commercial leader with over 15 years of experience in accelerating or restoring growth to organizations. Martin combines cutting-edge strategies and marketing insights with practical implementation. His expertise definitely makes this podcast stand out.

PROFILE   |   LINKEDIN

Listen to the podcast on your favorite platforms

What Is the Role of Marketing and Branding Within Organizations?

Theo van Uffelen, Yakult

Theo van Uffelen, seasoned marketer (Unilever, Coca-Cola) and European marketing manager at Yakult, talks about purpose; the role of marketing and branding in organizational cultures; how marketing and marketers have changed over the years; and how to build a high-performance (marketing) culture.

Episode 3 | 42 min

What Are the Value Drivers of Digital Business Models?

Dr. Erich Joachimsthaler, Vivaldi

Dr. Erich Joachimsthaler, founder and CEO of Vivaldi and award-winning author, explains why the creation of value has shifted towards the consumer side and how digital business models can help brands transition to an interactional relationship with consumers, all with eye-opening examples.

Episode 2 | 57 min

Why Are Distinctive Brand Assets More Important in Mature Markets?

Prof. dr. Koen Pauwels, Northeastern University

Prof. dr. Koen Pauwels, Distinguished Professor of Marketing at Northeastern University, talks about how mature and emerging markets imply different levels of importance for a brand’s assets; what and when to measure; and much more – all through the lens of his impressive studies and work experience.

Episode 1 | 51 min
branding-magazine

Don’t have an account? Register.

branding-magazine

We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!

Use the Bm | Bn switcher in the top-left corner to seamlessly switch between our Brandingmag and Branding.News websites.

Got it
branding-magazine
MailChimp error message holder
Got it

Ad block

We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.

Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights:

We use cookies to help us improve, promote, and protect our services. By continuing to use Our Sites, you agree to our Cookie Policy Learn more

newsletter