How to Build a Meaningful Power Brand

Summary

“Strong brands are not made by accident. They are made by design.” 

Listen to Unilever’s brand, marketing, and communication director, Kris Michiels, on how strong brands are created. He argues that the essence of our job as brand leaders and marketeers is strengthening brands from the core – and he suggests how you can start, diving into: 

  • Kantar’s Brand Power model
  • Unilever’s new marketing philosophy
  • The best approach to data 
  • The correlation between purpose, brand power, and brand growth
  • Hellmann’s – should a mayonnaise product have a brand purpose?
Listen to the podcast on your favorite platforms

Back to episodes
branding-magazine

Please register to be able to use favorites.

Don’t have an account? Register.

branding-magazine

We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!

Use the Bm | Bn switcher in the top-left corner to seamlessly switch between our Brandingmag and Branding.News websites.

Got it
branding-magazine
MailChimp error message holder
Got it

Ad block

We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.

Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights:

We use cookies to help us improve, promote, and protect our services. By continuing to use Our Sites, you agree to our Cookie Policy Learn more

newsletter
We like you. You like us. Sign up for our weekly newsletter.
* indicates required