Purpose – It’s Not for Everyone
Should you invest in a really creative purpose or should your purpose simply be to offer the best products and services? Find out from Philips, Purpose, cg42, and Glocalities when a purposeful strategy impacts your brand equity for the better – and when it doesn’t.
Tune in for an intriguing discussion answering critical questions:
- Where does purpose fit into brand strategy?
- Where does company purpose end?
- Where does purposeful marketing begin?
- What gives a brand the credentials to step in?
- Is purpose right for everyone?
- and more
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