How to Win Pitches and Inspire Projects with Data-Driven Personas
Using personas as target audience descriptors helps inspire clients, creatives, and internal marketing stakeholders, but if you want to win pitches or get marketing projects approved, inspiration is no longer enough. Clients and managers demand more and more that target audiences be based on facts and figures – and rightfully so.
Enjoy a detailed, hour-long discussion on:
- Gathering credible and high-quality data;
- Convincing stakeholders using personas;
- Building a fact-based foundation for competitive advantage;
- and more
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