Don't Panic! No. 9
Jeff Hansen, General Manager at Microsoft Brand Studio
Summary
The tech category is a tough one. In classic Games of Thrones style, Google, Apple, Amazon, and Facebook have all been eyeing the Iron Throne – which, in this case, represents the first of these players to break the barrier of that elusive one trillion market cap (…yes, that’s a 1 with 12 zeros). Apple and Amazon just did it, but the others are keen to follow suit.
Don’t underestimate Microsoft in the race to the finish line. The brand has ambition. Dominik Prinz sat down with its General Manager of Brand, Jeff Hansen, to learn how the combination of new products, a seamless brand experience, authentic storytelling, and a relentless focus on customer-centricity is meant to empower us to live our best lives.
Interested in learning more? Download the latest Don't Panic! interview here.
back to library
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
Use the Bm | Bn switcher in the top-left corner to seamlessly switch between our Brandingmag and Branding.News websites.
Got itWe noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: