State of the Brand #3: Nordic Equilibrium
Brandingmag sat down with branding experts from the exemplary Nordic countries of Europe to uncover the Nordic brand thinking – perceptions, struggles, opportunities, and solutions. Together with 7 guests from the Nordic countries – Norway, Sweden, Finland, and Denmark – we discuss how Nordic brands are built and try to catch a glimpse of their recipe for success.
State of the Brand
Experts reflect on the state of the branding industry in their particular region, highlighting fundamental rights and wrongs, along with possible solutions. Each edition tackles a different part of the world.
The Roundtable gives global branding leaders the opportunity to discuss key issues and trends in depth.
Don’t Panic! is a monthly 1:1 interview series with a fearless leader to discuss the key growth challenges of their brand – and how they’ve tackled them head on.
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Branding over Wine
Each month we’re inviting one international marketer or brand manager we admire for a candid conversation about how to grow viable brands and businesses. Let’s see what worked and, just as important, what didn’t work for these amazing practitioners by addressing the hurdles of global marketing management.
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How to Build a Meaningful Power BrandKris Michiels
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Why Don’t Brands Grow According to Plan? – Research InsightsProf. Jenni Romaniuk
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How to Increase Market Share – The Case of Decommoditizing the PotatoIngeborg Blaauw
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Can Brands Grow Through Loyalty? What Does the Research Say?Prof. Rachel Kennedy, Ehrenberg-Bass Institute
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What Is the Role of Marketing and Branding Within Organizations?Theo van Uffelen, Yakult
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We've invited experts from around the world to tackle important subjects for any brand leader. We question if purpose really is for every brand, think of ways to get closer to your consumers through data-driven personas and micro-actions, discuss how sonic branding can help your impact and memorability, and more.
Make It About Micro-Actions, Not Big Gestures
Hollywood promotes love and big gestures as if the latter leads to the former. But just as love needs to be proven through everyday actions, and not just the occasional big gesture, so should brands try to keep the spark alive with their consumers and fans. Easier said than done, right? Let’s see what the experts have to say.
Purpose – It’s Not for Everyone
Should you invest in a really creative purpose or should your purpose simply be to offer the best products and services? Find out from Philips, Purpose, cg42, and Glocalities when a purposeful strategy impacts your brand equity for the better – and when it doesn’t.
The Art and Science of Sound for Your Brand
What are the brand imperative, practical execution, and market validation of a strategic sonic branding project? Join us for an open discussion between a professor, a brand expert, an agency leader, and a market researcher on both the quantifiable and qualifiable science behind a coherent sonic brand.
How to Win Pitches and Inspire Projects with Data-Driven Personas
Using personas as target audience descriptors helps inspire clients, creatives, and internal marketing stakeholders, but if you want to win pitches or get marketing projects approved, inspiration is no longer enough. Clients and managers demand more and more that target audiences be based on facts and figures – and rightfully so.
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