Don't Panic! No. 8

Gerhard Fourie, Director of Marketing & Brand Strategy at Aston Martin


Aston Martin shows no shortage of ambition. An armada of new model launches. Expansion into new global markets. Newly forged partnerships with Red Bull Racing and other luxury brands. A targeted focus on customer experience design. These are just a few of the strategic initiatives meant to write the next successful chapter of one of the world’s most admired and envied brands.

These initiatives made for more than enough reasons to sit down with Gerhard Fourie, Aston Martin’s Director of Marketing and Brand Strategy, to dive deeper into the bold moves the brand is making to beat some of the world’s toughest competition.

Because the likes of Ferrari, Porsche, Lamborghini or Bentley are what international villains are to James Bond: a constant threat. But, then again, Mr. Bond always wins in style. And that’s what Aston Martin intends to do, as well.

But don't take it from us: hear from the brand itself by downloading our latest Don't Panic! interview, available below.

back to library

Please register to be able to use favorites.

Don’t have an account? Register.


We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!

Use the Bm | Bn switcher in the top-left corner to seamlessly switch between our Brandingmag and Branding.News websites.

Got it
MailChimp error message holder
Got it

Ad block

We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.

Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights:

We use cookies to help us improve, promote, and protect our services. By continuing to use Our Sites, you agree to our Cookie Policy Learn more

We like you. You like us. Sign up for our weekly newsletter.
* indicates required