Back to episodes

How to Increase Market Share – The Case of Decommoditizing the Potato

Summary

Ingeborg Blaauw, Aviko’s intl. marketing manager, explains how the brand surpassed $1Billion by adding more value to the most generic of products – the potato. A case study on over a decade of outstanding marketing work:

  • Bringing the potato higher on the decision-making tree;
  • The role of the potato and ‘the cooking week’;
  • Emotional sameness and universal concepts;
  • Patterning, segmentation, and behavioral design;
  • and more
Listen to the podcast on your favorite platforms

Back to episodes
branding-magazine

Don’t have an account? Register.

branding-magazine

We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!

Use the Bm | Bn switcher in the top-left corner to seamlessly switch between our Brandingmag and Branding.News websites.

Got it
branding-magazine
MailChimp error message holder
Got it

Ad block

We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.

Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights:

We use cookies to help us improve, promote, and protect our services. By continuing to use Our Sites, you agree to our Cookie Policy Learn more

newsletter