Back to episodes

What Is Foresight and What Is Its Function for the Brand?

Summary

“How could your business build a strategy, a plan, or even a product to help you prepare for how those consumer needs might be met in that distant future?”

Mars Wrigley’s Joanna Lepore peeks into the future through foresight – a careful combination of creativity and science, that mixes strategy, marketing, and insights – to imagine relevant and objective outlooks for her organization:

  • What foresight is and how it complements other inside functions;
  • How foresight looks at business models;
  • Methodologies and the 3 phases of foresight;
  • Examples from Mars Wrigley brands;

“It [foresight] delivers you provocation, exploration, tools, and methodologies to make your existing strategy or plan more robust.” — Joanna Lepore

Listen to the podcast on your favorite platforms

Back to episodes
branding-magazine

Don’t have an account? Register.

branding-magazine

We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!

Use the Bm | Bn switcher in the top-left corner to seamlessly switch between our Brandingmag and Branding.News websites.

Got it
branding-magazine
MailChimp error message holder
Got it

Ad block

We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.

Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights:

We use cookies to help us improve, promote, and protect our services. By continuing to use Our Sites, you agree to our Cookie Policy Learn more

newsletter
We like you. You like us. Sign up for our weekly newsletter.
* indicates required