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What Is the Role of Marketing and Branding Within Organizations?

Summary

Theo van Uffelen, seasoned marketer (Unilever, Coca-Cola) and European marketing manager at Yakult, talks about purpose; the role of marketing and branding in organizational cultures; how marketing and marketers have changed over the years; and how to build a high-performance (marketing) culture.

  • His experience at Yakult;
  • Transformation of marketing;
  • The two schools of marketing;
  • and more
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