Podcast: Branding over Wine
What Is the Role of Marketing and Branding Within Organizations?
Theo van Uffelen, seasoned marketer (Unilever, Coca-Cola) and European marketing manager at Yakult, talks about purpose; the role of marketing and branding in organizational cultures; how marketing and marketers have changed over the years; and how to build a high-performance (marketing) culture.
- His experience at Yakult;
- Transformation of marketing;
- The two schools of marketing;
- and more
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