Don’t Panic! No. 13
Stephan Gans, Chief Insights & Analytics Officer at PepsiCo
When a global pandemic creates a seismic shift in consumer needs, attitudes and behaviors, you start to see why PepsiCo is placing a lot of emphasis on understanding what value it brings to people’s lives.
The man in charge of making sense of people’s changing wants, needs and desires is Stephan Gans, PepsiCo’s Chief Insights and Analytics Officer. He (together with a team 450-strong and in partnership with PepsiCo’s key capabilities including marketing, R&D and design) identifies evolving needs to help the company and its brands provide consumers and retailers with the best possible service and portfolio of products.
Brandingmag sat down with Stephan to talk about what it takes to deliver on PepsiCo’s mission to create more smiles – especially during testing times like these.
Interested in learning more? Download the latest Don’t Panic! interview here.
back to library
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: