After Burger King’s mascot got sacked a week ago, and the company announced that their new campaign is gonna be more food orientated than oversized plastic head oriented, Time magazine has made Burger King’s King number one in the top 10 creepiest product mascots list. The mascot itself isn’t creepy at all, but the way they used it in commercials, kinda is.

First, one the old commercials.

And here is the new, more food oriented one.

If you look at the rest of the list, there are some pretty unusual choices for creepy mascots. The Hamburglar, Domino’s Noid, Michelin Man? Seriously, Michelin Man?