“Lavazza”, an Italian manufacturer of coffee products has released its new 2012 calendar. It’s different and creative as always, with 12 different photographers that have been working with Lavazza before. With this 2012 edition coffeemaker celebrated its 20th anniversary of calendar. For that special occasion they asked photographers to shot their self-portraits, so this time besides supermodels we could see David LaChapelle, Annie Leibovitz, Thierry Le Gouès, Von Unwerth, Mark Seliger and others. Lavazza calendar become well known in 1995, because of its edition with Ellen von Unwerth’s erotic pictures of Carla Bruni.
Besides new calendar Lavazza has launched its web site and iPhone app where you can see all editions of calendars with information about photographer and create your own calendar with your iPhone. I think Lavazza calendars are always fascinating and true modern art. To keep that spirit they presented this 2012 edition in museum Triennale di Milano.