Starbucks. A brand which you simply love, even though if you don’t drink coffee. For example, I’m not drinking it, but still I admire Starbucks’ way of enhancing the consumer interactivity with modern technology. On January 5, 2012 Starbucks will roll out a mobile app payment system across the U.K.
The app appeared in the US earlier this year, and so far there were over 20 million transactions in 6,800 stores. In U.K., consumers will be able to use the app in 700 stores. Lovely, right?
“There’s no doubt that mobile payments are going to be the future of shopping, but it’s not clear how it’s going to develop. We just didn’t want to wait. Ours is so simple and it enhances the whole experience for customers,” said Brian Waring, VP of marketing and category for Starbucks in the UK.
“We wanted to find a way for them to pay in the quickest way possible. Because our customers want it, we have created our own custom-built mobile payment technology rather than waiting for the near field communication technology which is currently not widely available. We’re always thinking of new ways to add value to our customers and give them more reasons to choose Starbucks,” added Waring.
The App will be available for both iPhone and Android users, and the new service will help them save time while ordering in Starbucks stores. It won’t be complicated at all – you as a consumer can add a Starbucks Card, then check the balance and various rewards. You will get a unique barcode, and all you have to do is scan it at the register and payment is done.
A lot of brands these days are trying to connect with their users through mobile apps and QR codes. Starbucks is a an example of how others brand should be doing it. Simple, effective and awesome.