A new Heineken USA campaign is being launched and it’s celebrating Black History Month, where brand fans can join the competition and win 5,000$. Fan works all across the USA will serve for the marketing campaign, which will include national print, out of home advertising, digital and in-store point of sale.
“Heineken is excited to not only support Black History Month but also showcase artists nationwide. We look forward to the various submissions from participants and hope this program provides a budding artist a chance to have their artwork showcased on a national platform,” shared Olga Osminkina, Senior Brand Director of Heineken USA.
Participants can add their work to the Heineken Black History Month tab, with the deadline being Februar 17. The public will select top 10 submissions, with the voting process occuring from February 18 – February 29). Jury will determine the winner based on criteria of: creativity, originality and the spirit of Black History, and the winners will be announced on March 8. Heineken Black History Month will also feature the winning artwork from 2011, by Latasha Williams.