Earlier we announced a new collaboration between Marni and H&M. Now they’ve launched a new commercial directed by Sofia Coppola.

This video is set in Morocco, presenting a new special collection from Marni and H&M, done in a classic Sofia Coppola way, with long shots and focused frames. It is a great one minute story with the magnificent tune of Brian Ferrys “Avalon” in the background.

H&M Commercial By Sofia Coppola

H&M Commercial By Sofia Coppola

After the collaboration with Versace, this is also a great promotion from H&M and one of the biggest fashion houses. The new collection is inspired by Marni’s original print and it will go off on 8th March in 260 stores worldwide and online.